We have seen in my earlier posts how we can integrate Kaizala with other business applications. Now let us see where we can actually use Kaizala i.e what would be the use cases for Kaizala.
Microsoft has published various case studies where Kaizala is either implemented or being piloted. Since the product is originated in India, it shows early adaption in India by Indian customers like YES Bank, Apollo Telemedicine, Republic TV, United Phosphorous Limited and Kendriya Vidyalaya Sangathan etc. In addition to these Indian organisations, Government of Andhra Pradesh is the first Government organisation which has adapted Kaizala for day to day governance.
You can visit Microsoft site for details of these published cases studies to understand the scenarios which are addressed and how Kaizala can help in day to day governance and work management.
Let us take an example of Indian media company and it’s needs to become the top positioned media company.
The biggest challenge in media industry is to get access to real time news and understand how viewers are responding to the news. It is very important to understand the viewer’s sentiment to make the channel popular. The speed and the accuracy of the news is very important along with the pulse of the viewer.
Every channel has its resources spread across the locations, then how do you map the resources, how fast the resources can be moved from one location to another. Whether a reporter is enough or entire broadcast van is required, what is the current location etc.
Another need is to collect the feedback from the viewer. Broadcasting the breaking news to subscribed users and involving the viewers in live debates, discussions, executing live polls etc. involvement of citizens to encourage the citizen journalism during disaster news reporting would bring the powerful impact on the Channel’s growth.
For all such needs Microsoft Kaizala comes as a complete solution. Kaizala allows to submit the real time tracking of the resources. Reporters can submit their attendance as many times as required along with the Geo location and a real time selfie as well. Having correct data helps to take correct decisions and impacts on the channel growth.
There is a feature to create a public groups in Kaizala, which can be subscribed by citizens /viewers. Unlike any other social connectivity App providers, it has no limit on number of users to be added in a group. Various announcements can be sent to viewers. We can have live surveys, or polls during live debates and results can be seen directly live on the Kaizala Management Portal. We can even use PowerBI to view the dashboards. Viewers’ feedback can be collected from this group and analysed. Citizens can directly click the photos, videos and upload in case they want to report something. Viewers can directly write to the chief editor if permitted.
As you would have realized, Kaizala has solution to almost all challenges we discussed in the media industry.
Stay tuned for more information.
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